The Good Level is a CBD brand who seems to have popped up very recently, and we only noticed them after they had been featured in The Independent’s top 15 CBD oils (best for Menopause).
Seeing as we had never heard of the company, and they are new, we thought we’d give them a go and see what all the fuss is about.
Who is ‘The Good Level’ CBD?
The Good Level CBD has been founded by Joe and Jonny.
While using at University they both found it difficult to find organic, unprocessed and natural oils that we consistent (should have come to us!) so they branched out and started to sell their own. There is not a lot of information about the brand or Joe/ Jonny themselves on the website, but they are quite active on social media and are featured around the internet (on podcasts and features).
From a little bit of reading the blog and the content surrounding their products, the pair know a lot about the product ranges and what makes their products different to others on the market (which is not always the case).
As brands go, we really like the design and ethos behind the company. The colourful and sleek design is right up our street and works perfectly for a well-being brand. The clever part is that ‘The Good Level’ is a reference to getting a steady level of cannabinoids in the body, to help the endocannabinoid system hum away for optimal well-being (or at least that is what we took from this). The brand is clearly very professional and is growing quickly for a company that seems to have just established itself since the pandemic.
The Good Products now have quite a large range of products on their website – from edibles to creams and Cold-pressed CBD oils. What is very interesting is The Good Level are the new generation of CBD brands that are using ‘cold-pressed oils, which are currently exempt from the FSA’s Novel food listing process (which has been a disaster).
Cold-pressed oils are when a hemp extract is extracted by pressing hemp at a cold temperature (to preserve the delicate phytochemicals and nutrients) and are usually mixed with olive oil or more hemp seed oil. This is a more artisan and traditional method for production compared to Co2 extraction (where the hemp is blasted with a solvent).
Cold-pressed oils are considered to be way more nutritious and contain a wider spectrum of natural cannabinoids, terpenes, chlorophyll and flavonoids; each has its own synergistic benefit. The drawback with this type of oil is that a true cold-pressed oil only contains cannabinoids that are found in the plant itself; so the oils do not get much above the 2% – 3% mark. A tell-tale sign that a cold-pressed oil is fake, is if it is 5%, 15% or 20%.
The Good Level are right in the sweet spot and increases the size of their bottles and suggests an increased dose. This is exactly the right thing to do.
As for the oil itself, it has a really nice natural flavour and we found there to be mild benefits.
The Good Level also sell a whole suite of cosmetics and balms. This has become popular as this category of CBD products also falls outside novel food restrictions
All in all, The Good Level seem like a great little company and the future is bright. We like their products and their branding. If we are to nit-pick, we’d love to see more about the people behind the company and learn more about them as people. Other than that, we’re impressed.